Tattooed Chef Stock. Why Would Anyone Buy This?

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Tattooed Chef. Now I’ve seen my share of unprofitable companies before, but some rise above the rest. Companies so toxic they transcend to a higher level of dumpster fire. I like to call them dumpster fire companies because you’d be better off throwing your money into a burning dumpster so you could get the loss over with and not have it drag out.

People buy into these companies despite the risks because they often have rapid levels of growth due to the fact that investors are funding them through loses so all they have to worry about is just pushing total sales higher, regardless if they’re actually making any gross margin on those sales. The big story is that while they’re losing money currently eventually they’ll make profit, but for now the priority is growth.

While it usually doesn’t turn out like that there have been a few companies that puled this off. Amazon famously ran up losses for years until becoming profitable and Tesla also succeeded at this. These are the exception though, what usually happens is that the company is only able to grow by burning through investor money, and once that dries up they can’t stand on their own two feet and collapse. This bring us to Tattooed Chef.

Of all the industries to invest in its beyond me why you’d pick a vegan food company. Sure if you’re vegan that’s fine, but it doesn’t mean its a good investment of capital. The food industry is notorious for having low margins and profitability because there’s lots of competition and a low barrier to entry. You don’t need to put together a team of engineers and scientists to sell packaged frozen cauliflower. Therefore its easy for someone to start up this type of company. However if you sell SaaS software it’s hard to find knowledgeable employees and a cutting edge idea, so when you do make it other companies will have trouble getting a competitive edge over you. Lack of competition equals higher margins.

Quality SaaS Tech companies have a gross margin of around 70%. So even if they are unprofitable they’re making a lot of money on each sale so there’s a good chance they could become profitable if they just got their expenses under control. However if you take a look at tattooed chefs financials you’d see that selling frozen cauliflower isn’t exactly a gold rush, their profit margin comes out to roughly 5% on average. 5% doesn’t leave a lot of room for profitability, and this viewpoint is reflected in the company’s cratering stock price.

Some industries like SaaS software can function under a loss generating model, however other other industries already struggle with profitability even when they aren’t trying to grow revenue at all costs. So the next time you see an unprofitable company but are impressed by the revenue growth and want to invest in it… maybe check what industry the company is in? Just a thought.

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